BE@RBRICK in MCM Wonderland during Frieze Week 202

BE@RBRICK in MCM Wonderland during Frieze Week 202

BE@RBRICK in MCM Wonderland during Frieze Week 202

Debuting on September 2nd, MCM transforms its flagship MCM HAUS into a vibrant realm of creativity with its first-ever BE@RBRICK exhibition. During this ground-breaking event, three exclusive BE@RBRICK collectibles take the stage, created in collaboration with Japanese artist ken yashiki, and heritage craft brands, INDEN-YA and karimoku.

Debuting on September 2nd, MCM transforms its flagship MCM HAUS into a vibrant realm of creativity with its first-ever BE@RBRICK exhibition. During this ground-breaking event, three exclusive BE@RBRICK collectibles take the stage, created in collaboration with Japanese artist ken yashiki, and heritage craft brands, INDEN-YA and karimoku.

A Collector’s Dream Come True

Set within the heart of Seoul, BE@RBRICK in MCM Wonderland invites visitors into an immersive experience where art, fashion, and pop culture collided. Each floor of the exhibition offers a new layer of discovery, bridging MCM’s design legacy with the expressive possibilities of the collectible BE@RBRICK form. The result is a whimsical, multi-sensory environment that embodies the next generation of storytelling, craftsmanship, and cultural imagination.

The Exclusive BE@RBRICKs

As part of the exhibition, MCM unveils three limited-edition BE@RBRICK collector’s items, each reflecting the vision of its collaborating partner. These figures served as miniature monuments to the artistic innovation of ken yashiki and heritage brands INDEN-YA and karimoku.

The Sculptural Elegance of NOBUKI HIZUME

The Sculptural Elegance of NOBUKI HIZUME

The Sculptural Elegance of NOBUKI HIZUME

A master of millinery, Nobuki Hizume brings his couture headpiece expertise to the BE@RBRICK form. His white, sculptural figures adorn the exhibition’s entrance in a striking window display. Though he did not design one of the collectible figures for sale, his contribution set the tone for the entire experience by balancing theatrical beauty with serene minimalism.

A master of millinery, Nobuki Hizume brings his couture headpiece expertise to the BE@RBRICK form. His white, sculptural figures adorn the exhibition’s entrance in a striking window display. Though he did not design one of the collectible figures for sale, his contribution set the tone for the entire experience by balancing theatrical beauty with serene minimalism.

The Manga Realism of ken yashiki

The Manga Realism of ken yashiki

The Manga Realism of ken yashiki

On the third floor, ken yashiki’s BE@RBRICKs stand amid a poetic landscape of cosmos flowers, his signature bloom. Known for blending pop art with manga-inspired aesthetics, yashiki infuses each figure with raw emotional energy and bright, youthful color. His works explore themes of sensitivity and identity, offering a fresh take on contemporary social storytelling through familiar cultural icons.

On the third floor, ken yashiki’s BE@RBRICKs stand amid a poetic landscape of cosmos flowers, his signature bloom. Known for blending pop art with manga-inspired aesthetics, yashiki infuses each figure with raw emotional energy and bright, youthful color. His works explore themes of sensitivity and identity, offering a fresh take on contemporary social storytelling through familiar cultural icons.

Crafting Legacy with INDEN-YA

Crafting Legacy with INDEN-YA

Crafting Legacy with INDEN-YA

Representing over 400 years of Japanese craftsmanship, INDEN-YA introduces its traditional lacquer-on-deerskin technique to the BE@RBRICK format for the first time. This Kōshū Inden method creates a unique collector’s item, blending tradition with street iconography and underscoring MCM’s celebration of cultural convergence.

Representing over 400 years of Japanese craftsmanship, INDEN-YA introduces its traditional lacquer-on-deerskin technique to the BE@RBRICK format for the first time. This Kōshū Inden method creates a unique collector’s item, blending tradition with street iconography and underscoring MCM’s celebration of cultural convergence.

An Unforgettable Evening

To set the stage for this one-of-a-kind exhibition, special guests were invited to an evening launch event, featuring music, dancing, and more. Food and beverages, detailed with special MCM and BE@RBRICK touches, were served at the HAUS Café to allow for a complete sensory experience, prepping attendees for what awaited them in the Wonderland.

Love BE@RBRICK? Don’t miss the latest MCM x BE@RBRICK limited edition drop—only a few pieces left, so grab yours before they’re gone.

Shop MCM x BE@RBRICK