MCM x PRINTEMPS
This year, the world's best gifts have come together at Printemps. Paris’ distinguished department store have enlisted their intrepid globetrotters, Jules and Violette, to journey around the world to assemble their favourite selection of irresistible gifts & festive surprises for the holiday season. Accompanied by some adorable new craftsmen helpers, the festive protagonists embark on an extraordinary journey of exploration & discovery with MCM.
JULES & VIOLETTE TAKE FLIGHT
The festive 'tour du monde' takes off at the Boulevard Haussmann and lands in Bavaria, featuring a theatrical window display presenting a heartwarming tale inspired by the spirit of giving. Constructed with puppets and animated mascots, the bespoke set depicts MCM's globetrotting rabbits making a special delivery to our craftsmen.
Entitled the L’Autoroute Des Surprises, or ‘The Highway of Surprises’, the charming window presents Jules, Violette and their new friends travelling along the the snow-capped mountainside with heaps of MCM materials, hardware and artisanal elements piled on their rooftops.
From patches & studs to laurel-lock closures, MCM’s Cognac Visetos Rabbit crew gathered a unique melange of materials to aid our craftsmen in assembling this year’s most covetable travel-inspired collection before Christmas morning.
A tyre bursts en-route to the atelier, and Jules & Violette rally to make repairs. Through a couple of helping hands and a dose of holiday cheer, the Parisian protagonists save the day for our rabbits and children across the globe.
THE PRINTEMPS COLLECTION
Inspired by classic travel & Europe's ‘City of Lights’, ths season's limited edition Printemps Collection celebrates heritage craftsmanship and German design through a playful new design. Available exclusively at MCM’s Printemps Haussmann Boutique, the special collection features MCM's iconic Patricia and Stark silhouettes customised with glittering French kisses, vibrant lightning bolts and colourful travel stamps in a modern throwback to the classics.
From "Oui" to "Oh la-la!", the bold design presents an array of quintessentially Parisian motifs, nodding to seventies counterculture and vintage travel memorabilia.
A FESTIVE AFFAIR
Paris’ leading tastemakers joined MCM in celebrating the window unveiling with a festive soiree of gifts, aperitifs & hors d'oeuvres at the Printemps Haussmann boutique.
The limited-edition collection can be found exclusively at Printemps.
MCM Printemps Haussmann
63 Boulevard Haussmann
Paris 75009, France